Pricing

Pick the plan that fits where your business is right now

Every plan gets you more work. Each step up keeps you more visible online and saves you more time. Month-to-month, with every price on the page.

Website Only

Get found by people searching for your trade nearby. Just a clean, professional, mobile-friendly website — nothing else bundled in. No automations, no CRM, no ad management.

$75/mo

What's included

  • Custom-designed, mobile-responsive website (up to ~5 pages)
  • Built for local SEO, so you show up when people search for your services nearby
  • Fast loading, secure hosting
  • Contact form connected straight to your email
  • Minor monthly content updates included
Get Started
Best for Beginners

Starter Pack

Stop losing leads and doing follow-up by hand. Everything in Website Only, plus your own CRM — pick exactly which time-saving automations you want.

$115/mo base + the add-ons you choose

Always included

  • Everything in the Website Only tier
  • Your own GoHighLevel CRM account, set up for your business
  • Website leads flow straight into your CRM automatically — no manual entry
  • All-in-one inbox: text, email, and social messages in one place
  • Free booking widget added to your site, if you want one

8 optional add-ons, from +$15/mo. Pick only the ones you want in the builder below.

Build Your Pack ↓

Starter Pack add-ons

Build your Starter Pack

Start at $115/mo, then turn on only the add-ons you want. Your total updates as you go.

  • If a visitor starts chatting on your site and leaves, they automatically get a follow-up text.

  • Automatically asks happy customers for a Google review after a job's done.

  • An AI chatbot on your site that answers visitor questions instantly, day or night.

  • Anyone who calls and doesn't reach you instantly gets an auto-text so you never lose that lead.

  • Online booking with automatic text/email reminders so fewer people no-show.

  • A visual pipeline to track every lead from first contact to booked job, including a built-in reporting dashboard.

  • We post regularly, manage your photos, and respond to every review on your Google Business Profile for you.

  • An AI phone receptionist that answers your business line, answers questions, and books appointments.

Your Starter Pack: $115/mo

Base plan · no add-ons selected

  • Starter Pack base$115
Get Started with Starter Pack

Month-to-month. Add or drop add-ons any time.

Best Value — Built to Scale

Growth Pack

Keep new jobs coming every month. Everything in Starter Pack, plus we run your Facebook & Instagram ads so local homeowners keep seeing you.

$745first month + ad spend

Then $1,495/mo + ad spend from month two. Ad spend is billed directly by Meta — never through us.

What's included

  • Every Starter Pack add-on included — no toggles needed
  • Facebook & Instagram ads, fully managed, plus a monthly strategy call
  • Automatic lead nurture, estimate follow-ups, and referral requests
  • Mass SMS/email campaigns to promote and reactivate old leads
  • Optional: AI Voice Receptionist (+$245/mo)
Talk to Us About Growth Pack

FAQ

Straight answers before you book

Yes. Plenty of contractors start with Website Only or the Starter Pack and move up once the foundation's in place. You can also add or drop Starter Pack add-ons as your needs change. Tell us what you want to change and we'll confirm the new monthly price before anything happens.

No. Every plan is month-to-month. If you'd rather lock in for 3 months, we offer a discount for that commitment — ask about it on your call.

The Starter Pack is for businesses that want a strong online foundation and some automation first: a website, a CRM, and the add-ons you pick. The Growth Pack is for businesses ready to actively run paid ads and scale lead volume. It bundles every CRM feature, and we run your Facebook and Instagram ads, follow-up sequences, and campaigns for you.

You do, directly. Ad spend is billed to your card by Meta. It never passes through Fero AI and we never mark it up. Our fee covers managing and optimizing the ads — that's it.

Book a call. We'll look at where your business is and recommend a plan — even if that's the smallest one. No pressure, no hard sell.

Compare plans

Everything in each plan, side by side

The big things and the small ones — what's included, what's an optional add-on, and what isn't part of a plan.

What's included in Website Only, Starter Pack, and Growth Pack
What you get Website Only$75/mo Starter Packfrom $115/mo Growth Pack$745, then $1,495/mo
Price & terms
Monthly price$75/mo$115/mo+ only the add-ons you pick$745 first monththen $1,495/mo
Ad spendMoney paid to Meta for ads to runNo adsNo adsPaid by you to Metanever through us, never marked up
Month-to-month, no long-term contractIncludedIncludedIncluded
Discount for a 3-month commitmentIncludedIncludedIncluded
Switch plans or add-ons any timeIncludedIncludedIncluded
Your website
Custom-designed websiteUp to about 5 pagesIncludedIncludedIncluded
Works on phones, tablets, and computersIncludedIncludedIncluded
Built for local SEOSo you show up when people nearby search for your tradeIncludedIncludedIncluded
Fast loadingIncludedIncludedIncluded
Hosting includedWe keep your site onlineIncludedIncludedIncluded
Secure hostingIncludedIncludedIncluded
Contact form sent straight to your emailIncludedIncludedIncluded
Minor content updates every monthNew photos, services, hoursIncludedIncludedIncluded
Free booking widget on your siteIf you want oneNot includedIncludedIncluded
AI chat assistant on your siteAnswers visitor questions day or nightNot included+$25/mooptional add-onIncluded
Chat-to-text handoffTexts visitors who leave a chat earlyNot included+$15/mooptional add-onIncluded
CRM & inbox
Your own GoHighLevel CRM account, set up for youNot includedIncludedIncluded
Website leads added to your CRM automaticallyNo manual typingNot includedIncludedIncluded
One inbox for texts, email, and social messagesNot includedIncludedIncluded
Pipeline board + reporting dashboardTrack every lead from first contact to booked jobNot included+$40/mooptional add-onIncluded
Calls & scheduling
Missed-call text-backAuto-text anyone you couldn't answerNot included+$25/mooptional add-onIncluded
Booking calendar + automatic remindersText and email reminders cut no-showsNot included+$30/mooptional add-onIncluded
AI voice receptionistAnswers your line and books appointmentsNot included+$250/mooptional add-on+$245/mooptional add-on
Reviews & online presence
Google review requests after each jobNot included+$20/mooptional add-onIncluded
Google Business Profile managementRegular posts, photo management, and replies to every reviewNot included+$85/mooptional add-onIncluded
Facebook & Instagram presenceYour business keeps showing up in local feeds through adsNot includedNot includedIncluded
Ads & follow-up
Facebook & Instagram ad managementWe set up, run, and optimize your campaignsNot includedNot includedIncluded
Lead nurture sequencesTexts and emails that keep in touch with every leadNot includedNot includedIncluded
Estimate follow-upChecks in with anyone who hasn't booked yetNot includedNot includedIncluded
Post-job referral requestsNot includedNot includedIncluded
Mass text & email campaignsPromotions and reactivating old leadsNot includedNot includedIncluded
Support
One point of contactNo call center, no ticket queueIncludedIncludedIncluded
Email supportWe typically reply within 1 business dayIncludedIncludedIncluded
Monthly strategy callReview results and adjust targetingNot includedNot includedIncluded

Swipe the table sideways to see every plan.

Still deciding? Let's talk it through.

A quick call is the fastest way to figure out what you actually need — and what you don't.

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