Every service, explained in plain English

How it works

1. We talk about your business: your services, your area, and the kind of jobs you want more of.
2. You send us your logo and some job photos. No good photos yet? We'll work with what you have.
3. We write the words, design the site, and build it. You look it over and tell us what to change.
4. We put it live, connect your contact form to your email, and keep it running.

What it does for you

• Get found nearbyBuilt so Google can match you with people searching in your service area.
• Look like the real dealA clean, modern site makes people trust you before they ever call.
• Easy to contactYour phone number and contact form are easy to find on every page, on any device.

Good to know

Do I have to write the words for my site?

No. We write everything based on a conversation about your business. You just check that it's accurate.

What if I already have a website?

We'll look at it together on our call and tell you honestly whether it's worth keeping or replacing.

Can I ask for changes later?

Yes. Minor updates every month are included in every plan — new photos, new services, new hours.

How it works

1. We learn which jobs you want more of and which areas you want to work in.
2. We create the ads using your real job photos and a clear reason to reach out.
3. The ads run, and the leads they bring in go straight into your CRM.
4. Every month we look at the results with you and adjust.

What it does for you

• Steady new leadsStop relying only on referrals and word of mouth.
• Only your areaYour ads are shown to people in the places you actually serve.
• You stay in controlYou approve the ads, and you decide how much to spend.

Good to know

How much should I spend on ads?

It depends on your area and the jobs you want. We'll recommend a starting budget on our call. That money is paid by you straight to Meta (the company behind Facebook and Instagram) — it never goes through us.

Do I have to post on Facebook myself?

No. You don't need to post anything. We run the ads; you just approve them.

How soon will I see leads?

Ads can start getting seen within days of going live. It usually takes a few weeks of testing to learn what works best in your area.

How it works

1. Someone calls your business and you can't answer.
2. Moments later, they get a friendly text from your business.
3. They reply with what they need.
4. You answer the text when you're free — right from your phone.

What it does for you

• Fewer lost jobsPeople who reach voicemail often move on. A quick text keeps them talking to you.
• Works on its ownIt happens every time, day or night, without you lifting a finger.
• Easier for customersLots of people would rather text than leave a voicemail.

Good to know

Can I change what the text says?

Yes. We'll write it with you so it sounds like your business.

What if they'd rather call back?

That's fine. The point is to keep the conversation going however they prefer.

How it works

1. We gather the questions you get most and how you usually answer them.
2. We set up the chat assistant on your website.
3. Visitors ask questions and get answers right away.
4. Every conversation lands in your inbox, so you can pick up where it left off.

What it does for you

• Answers while you workVisitors get help right away, even when you can't respond.
• More visitors become leadsPeople are more likely to reach out when their questions get answered on the spot.
• Fewer repeat questionsIt handles the basics, so the calls you do get are more serious.

Good to know

Will it make things up?

We set it up to stick to your business information and the basics. Anything it's unsure about, it sends to you.

Will people know it's AI?

We can label it as an assistant. Being upfront builds trust.

How it works

1. A visitor starts chatting on your website and shares their phone number.
2. They leave before the conversation is finished.
3. They automatically get a text that picks up where the chat left off.
4. They reply, and the conversation continues in your inbox.

What it does for you

• Catch the ones that got awayFollow up with interested people who would otherwise disappear.
• Meets people on their phoneA text is easy to answer later, whenever they have a minute.
• Hands-freeIt happens automatically. You don't have to notice who left.

Good to know

Do I need the AI chat assistant too?

It works with the chat on your website, so it pairs naturally with the AI Website Chat Assistant. We'll recommend the right setup on our call.

What if they didn't leave a phone number?

A text can only go out if we have a number, so the chat asks for it early in the conversation.

How it works

1. You send an estimate and mark it as sent in your CRM.
2. If they haven't replied after a few days, they get a friendly check-in.
3. A few more check-ins go out over the next few weeks, spaced out.
4. As soon as they reply or book, the follow-ups stop.

What it does for you

• Win jobs you'd loseFollowing up is often what separates the contractor who gets the job from the one who doesn't.
• No awkward chasingThe messages do the reminding, so you don't have to.
• Every estimate, every timeNot just the ones you happen to remember.

Good to know

Won't this annoy people?

The messages are short, friendly, and spaced out. They stop as soon as the person replies.

Can I change how often it checks in?

Yes. We'll set a schedule that fits how fast people usually decide in your trade.

How it works

1. A new lead comes in — from your website, an ad, or a call.
2. If they don't book right away, they start getting occasional messages.
3. The messages are short and useful: a reminder, a seasonal tip, an easy way to book.
4. When they reply or book, the messages stop and you take it from there.

What it does for you

• Turn "not yet" into "yes"Stay top of mind until the timing is right for them.
• Get more from every leadMake the most of the leads your website and ads already bring in.
• Set it onceWe write the messages and set the schedule.

Good to know

How often do people get messages?

Not often. The goal is to stay in touch, not flood their phone. We'll agree on a schedule that feels right.

Can people opt out?

Yes. Every message makes it easy to opt out, as it should.

How it works

1. Tell us what you want to promote, or ask us for ideas.
2. We write the message and choose who it goes to.
3. You give it a thumbs-up.
4. It goes out, and replies land in your inbox.

What it does for you

• Fill gaps in your scheduleReach a lot of people quickly when things slow down.
• Wake up old leadsPeople who weren't ready before might be ready now.
• Done for youWe write and send it. You just approve.

Good to know

Who gets these messages?

People already in your CRM — your past customers and leads.

How often should I send campaigns?

Only when you have something worth saying. Send too many and people tune out.

How it works

1. You finish a job and mark it as done in your CRM.
2. A little later, your customer gets a friendly thank-you message.
3. The message asks if they know anyone who needs similar work, with an easy way to pass your info along.
4. Referrals come in and land in your CRM.

What it does for you

• The best kind of leadPeople referred by a friend already trust you.
• Never forget to askEvery customer gets asked, automatically.
• No ad money neededThese leads come from people who already like your work.

Good to know

When does the message go out?

Shortly after you mark a job as done, while the good experience is still fresh. We can adjust the timing.

Can I offer a reward for referrals?

If you want to, yes — we can mention it in the message. It's completely up to you.

How it works

1. We pull together your numbers for the month.
2. We get on a call and walk through what happened.
3. You tell us what kind of work you want more (or less) of.
4. We make the changes for next month.

What it does for you

• Know where your money goesSee exactly what your ads and follow-ups are doing.
• Plain numbers, no jargonCalls, leads, and booked jobs — not likes and impressions.
• Steer your marketingTell us the work you want, and we aim for it.

Good to know

How long is the call?

Short and to the point. We respect your time.

What if I can't make it?

We'll find another time that works.

How it works

1. We make sure your profile information is complete and correct.
2. You text us photos from jobs whenever you think of it.
3. We post updates and add photos regularly.
4. We reply to every review — thanking happy customers and responding calmly to unhappy ones.

What it does for you

• A strong first impressionAn active profile tells people you're busy and reliable.
• Help showing up on MapsA complete, active profile can help you show up more in local searches.
• Zero posting for youYou never have to log in or write anything.

Good to know

Do I need a Google Business Profile already?

No. If you don't have one, we'll help you set it up. If you do, we'll tidy it up and take it from there.

Will you respond to bad reviews?

Yes — calmly and professionally. We'll check with you first on anything sensitive.

How it works

1. You finish a job and mark it as done.
2. Your customer gets a short thank-you with a link to leave a review.
3. If they don't get to it, they get one gentle reminder.
4. New reviews show up on your Google profile.

What it does for you

• More 5-star reviewsAsk everyone, and the reviews add up.
• Win more jobsLots of good, recent reviews make choosing you an easy decision.
• No awkward askingYou never have to ask in person.

Good to know

Can I only ask the happy customers?

Google's rules say businesses shouldn't pick and choose who gets asked, so we set it up to ask every customer fairly.

Where do the reviews show up?

On your Google Business Profile, where people searching for you will see them.

How it works

1. We pick your best job photos and write simple, clear ads.
2. The ads show to people in your service area.
3. People see your name and your work again and again.
4. When they need a contractor, they think of you — and can message you right from the ad.

What it does for you

• Be the name they rememberSeeing you regularly makes people feel like they already know you.
• No daily postingYou never have to come up with content.
• Messages in one placeFacebook and Instagram messages land in your CRM inbox.

Good to know

Is this the same as the ads service?

Yes — it's another benefit of the Facebook & Instagram ads in the Growth Pack. Ads don't just bring in leads; they keep you visible.

Do you post on my business page every day?

No. This works through ads, not daily posts. That way more people in your area see you, without the daily effort.

How it works

1. We host your site on fast, secure servers.
2. We keep it up and running.
3. You send us changes whenever you need them.
4. We make minor updates each month as part of your plan.

What it does for you

• Always up to dateOld info makes people wonder if you're still in business.
• Nothing to learnYou'll never have to log in to a website builder.
• One less billHosting is included in every plan.

Good to know

What counts as a "minor" update?

Things like swapping photos, editing text, updating hours, or adding a service. Bigger projects, like a full redesign, we'll talk through separately.

What if my site goes down?

We get it back up. Keeping it running is part of what you pay for.

How it works

1. We set up your account and connect it to your website.
2. New leads show up in it automatically, with their details.
3. Every text, email, and note is saved with the right person.
4. You can look anyone up in seconds whenever you need to.

What it does for you

• No more lost leadsNothing lives on sticky notes or in random text threads.
• No data entryWebsite leads are added for you.
• Everything in one spotKnow who someone is and what they asked for before you call back.

Good to know

Is it hard to learn?

We set it up and show you the few things you actually need. Most of the work happens automatically.

Can my office manager use it too?

Yes. You can give people on your team their own access.

How it works

1. We connect your texting, email, and social accounts.
2. New messages from any of them show up in one inbox.
3. You reply from the same place, and your reply goes out the way they contacted you.
4. The whole history stays saved with that customer.

What it does for you

• Never miss a messageNo more checking five different apps.
• Faster repliesEverything's right in front of you.
• Full historySee every past conversation before you reply.

Good to know

Can I still reply from my phone?

Yes. There's a mobile app, so you can reply from anywhere.

Do customers notice anything different?

No. They message you the same way they always have.

How it works

1. We set it up with information about your business and how you want calls handled.
2. A customer calls, and the receptionist answers.
3. It answers their questions and, if they're ready, books a time on your calendar.
4. You see the booking and the details of the call.

What it does for you

• Every call answeredDay, night, or weekend.
• Stay focused on the jobNo more climbing down the ladder for every call.
• Bookings while you workAppointments land on your calendar automatically.

Good to know

Will it sound like a robot?

It uses a natural-sounding AI voice. We can also set it up so callers can leave a message for you instead.

What if a caller asks something it can't answer?

It takes their details and passes them to you, so you can call them back.

How it works

1. We set up your calendar with the times you're available.
2. Customers choose a time on your website.
3. They get a confirmation, then reminders before the visit.
4. The appointment shows up on your calendar.

What it does for you

• No phone tagPeople book themselves, any time of day.
• Fewer no-showsReminders mean fewer forgotten appointments.
• Your schedule, your rulesYou decide which times are open.

Good to know

Can I block off days?

Yes. You control when you're available, and you can block off time whenever you need to.

How is this different from the free booking widget?

The free widget lets people book a time on your site. This add-on adds the full calendar plus automatic text and email reminders.

How it works

1. New leads show up as cards in the first column.
2. You (or your team) drag them along as things move forward.
3. One look tells you who needs a call back.
4. The dashboard adds it all up for you.

What it does for you

• Nothing slips throughSee every open lead in one view.
• Know where work comes fromSee which sources bring in the most jobs.
• Easy to useIf you can drag a card, you can use it.

Good to know

Can I change the stages?

Yes. We'll set up stages that match how your business actually works.

Is this in the Growth Pack?

Yes, it's already included in Growth. In the Starter Pack, it's an optional add-on.